Data Insights

Bite-sized insights on how the world is changing, published every few days.

Happiness & Life Satisfaction

Most people are fairly optimistic that their lives will improve

A bar chart displays the percentage of respondents from various countries who believe their lives will improve in the next five years, measured on the "Cantril Ladder." The highest percentage comes from Brazil at 92%, followed by Nigeria and Indonesia at 88%. The United States reports 87%, while Argentina, Mexico, and the Philippines each have 85%. Australia is at 84%, Sweden at 83%, and South Africa at 82%. Spain and the UK both show 82% and 80%, respectively. Japan registers 79%, India at 77%, Germany at 75%, and Egypt at the lowest with 73%. The chart has color-coded bars, with a darker shade indicating the percentage of those who believe life will improve and lighter shades indicating those who think it will stay the same or get worse. The data source is the Global Flourishing Study (2024), with information collected in 2023. The chart is licensed under CC BY.

If you ask people about whether the world as a whole is getting better or worse, most people say the latter. People are generally pessimistic about global or societal progress.

But they are typically much more optimistic about improvements in their own lives.

In the chart, you can see what share of people think they would be higher or lower on the “Cantril Ladder” five years in the future. The “Cantril Ladder” asks people to rate their lives on a scale from 0 (the worst possible life) to 10 (the best). Here, respondents were asked to rate where they are now, and where they think they’d be in five years.

As you can see, most people say they will be higher on the ladder across a wide range of countries. They expect their lives to improve.

Of course, this is not true of everyone, everywhere, but these results tend to support the argument that people are generally “individually optimistic, but societally pessimistic”.

Explore more data on happiness and life satisfaction across the world

Life satisfaction in Bhutan is comparable to other countries of similar income levels

This scatterplot compares self-reported life satisfaction (y-axis, scale 0-10) to GDP per capita (x-axis, adjusted for inflation and cost of living) across countries. Higher points on the chart indicate greater life satisfaction. Bhutan is highlighted with a red circle at around $10,000 GDP per capita and a life satisfaction score near 5. Neighboring countries with similar GDP per capita, such as Vietnam, Ecuador, and Indonesia, report higher life satisfaction (around 6). Sri Lanka and Lebanon are also marked but differ in both GDP and life satisfaction. Most countries show a positive trend between GDP per capita and life satisfaction. Data sources: World Happiness Report (2012-2024) and World Bank (2023).

In 2008, Bhutan started measuring the “Gross Happiness Index” as an official metric to track the well-being of its population. As a result, it’s often coined the “Land” or “Kingdom of Happiness”.

Bhutan tracks gross happiness with in-depth surveys, which other countries do not. How does it compare across similar metrics where we can make these comparisons? Despite its reputation, it’s actually not an outlier.

Self-reported life satisfaction is one internationally comparable metric measured in the annual World Happiness Report. Respondents in every country are asked to rate their lives based on a 10-step ladder, where 0 represents the worst possible life, and 10 is the best.

Self-reported life satisfaction tends to be higher in richer countries, although there is a spread among countries with similar gross domestic product (GDP) per capita. The chart plots one against the other.

For its income level, Bhutan has a fairly average life satisfaction score; in the global comparison, it’s about as happy as we would expect based on the incomes of people in the country.

Explore more data on levels of happiness across the world →

People in richer countries tend to say they are more satisfied with their lives

Scatterplot titled "Richer countries tend to have higher self-reported life satisfaction," showing life satisfaction (0-10 scale) against GDP per capita (log scale). Countries with higher GDP per capita, like Finland, Norway, and Qatar, report greater satisfaction (~7-8), while lower-GDP countries, such as Afghanistan and Burundi, report lower satisfaction (~2-4). Examples like Costa Rica and Honduras show moderate GDP and satisfaction. Data is from the World Happiness Report (2012-2024) and the World Bank (2025), with GDP adjusted for living cost differences.

Putting a number on “happiness” is hard. But one way to better understand how satisfied people are with their lives is to ask them.

Self-reported life satisfaction is one key metric that researchers rely on. Respondents are asked to rate their lives on a 10-step ladder, where 0 represents the worst possible life, and 10 is the best.

The chart shows self-reported life satisfaction measured against gross domestic product (GDP) per capita. The two are positively correlated: people in richer countries tend to be more satisfied with their lives.

Of course, income is not the only thing that matters. You can also see the large spread of values for countries with similar levels of GDP per capita. For example, South American countries tend to have higher happiness levels than those in other regions.

Explore more data on life satisfaction across countries, within countries, and over people’s lifespan

Religion has become less important in some English-speaking countries

A line graph titled "In some English-speaking countries, people value religion less than before" displays data from 1993 to 2022 on the share of people who consider religion "very important" or "rather important" in their lives. The graph features five lines, each representing a different country: 

- The United States, starting at 79% in 1993 and decreasing to 61% by 2022.
- Canada, beginning at 61% in 1993 and declining to 35%.
- Australia, initially at 48% and dropping to 29%.
- The United Kingdom, starting at 45% and falling to 33%.
- New Zealand, with a starting point of 38% and a slight decrease to 28%.

The Y-axis represents the percentage of respondents, while the X-axis marks the years from 1993 to 2022. A note on the survey question states: "Would you say [religion is] very important [in your life], rather important, not very important or not important at all?" The data source is cited as "Integrated Values Surveys (2022)" along with a Creative Commons BY attribution.

Religion means less to people in some English-speaking countries than it did 30 years ago.

The chart shows a clear downward trend in the share of people who see religion as important in their lives. This is based on surveys across the US, UK, Canada, Australia, and New Zealand, from 1993 to 2022.

The United States stands out as the country with the highest percentage of people who consider religion important, though this has declined from 79% to 61%. The shift was even sharper in Canada, falling from 61% to 35%.

Religion was already less important to people in Australia, the UK, and New Zealand but in all three countries, this share dropped by more than a quarter.

Explore this data on the importance of religion for many more countries

How much do people value leisure?

Free time is important to most people around the world.

As shown on this chart, in many countries, leisure is important to more than 80% of people. This is based on data from the European Values Study and World Values Survey.

However, the percentage of people who find leisure “very important” varies more. In some countries, it is the majority; in others, it is less than a quarter.

People enjoy their free time, but valuing leisure a lot doesn’t mean people value work less or work fewer hours. In countries such as Nigeria, Mexico, and Indonesia, people put a high value on both these aspects of their lives.

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People’s self-reported life satisfaction varies widely across countries

A world map indicating self-reported life satisfaction for each country. Darker shades of green show higher life satisfaction in, e.g., Europe, Australia, North America, Saudi Arabia, and Brazil. Lighter shades show lower life satisfaction in, e.g., Afghanistan, India, Pakistan, and many African countries.

How satisfied are people with their lives? Answering this question can give us important insights into what matters to people and the circumstances that lead to a fulfilled life.

The World Happiness Report has published data on life satisfaction — based on the Gallup World Poll — since 2012 and covers more than 140 countries worldwide. We have just updated our charts with the latest data.

It measures life satisfaction by asking people to rate their lives on a ladder from 0 to 10, where their worst possible life is 0 and their best possible life is 10.

The resulting score is averaged over the last three years to focus on longer-term shifts.

Despite drastic experiences like the COVID-19 pandemic, overall life satisfaction remains remarkably consistent globally. We can also observe correlations with other measures of well-being: healthier and richer countries tend to have higher average life satisfaction scores.

Explore our data on happiness and life satisfaction

Family is very important to people around the world

Stacked bar chart showing for selected countries around the world how important family is to people in life. A small percentage finds family not very important or not important at all, almost everyone finds family rather important, and more than 80% of people across countries find family very important.

Most people agree that family is very important, no matter where they live.

Using data from the European Values Study and World Values Survey, the chart shows that a large majority of people worldwide declare family to be important in their lives. This share is above 80% in every country except six.

Only a small percentage of people say they find family “not very important” or “not important at all”.

Despite our disagreements, we should remember how much people across countries and cultures agree on what truly matters to them.

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